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“Young Chinese Are Interested in Unique Korean Foods”

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Could you briefly introduce your company?
Our company, Shanghai Kingfoods Condiment Co., Ltd., is an expert in food imports. We have headquarters in Shanghai and import foods from the U.S.A., the European Union, Canada, Korea, Thailand, and many other countries. We have distributed more than 300 items for sales in Chinese supermarkets and stores. In 2010, we imported products worth more than USD$4 million from Korea.
What made you import Korean agri-products?
I think Korean foods are very unique and, at the same time, have a long tradition, so more and more of our customers want to try Korean foods.
What kinds of Korean agri-products are you importing?
From Korea, we are currently importing honey citron tea and condiments, with a particular focus on two famous brands - the honey citron tea of “Samhwa Hanyang” and the soy sauce and condiments of “Sempio.”
How large is the imported amount of Korean agri-products?
Last year, we imported more than 50 containers of honey citron tea and more than 15 containers of Sempio condiments.
Who are the main consumers of the imported Korean agri-products?
Both foreigners who live in China and local consumers buy Korean foods. Young Chinese especially are quite familiar with the Korean foods. They want to try different lifestyles.
How do local people respond to the imported Korean agri-products? Has the response been favorable?
Chinese consumers trust the quality of Korean foods. Korean honey citron tea is very popular in China. Soybean paste and red pepper paste are also becoming more and more popular. This bodes well for our company. But I think the price of Korean processed foods is mostly not cheap. And a quality is often evenly spread.
Could you tell us about your plans for importing Korean agri-products and any other business plans that you would like to share with us?
Since 2007, we have been increasing imports of Korean foods by 25 percent each year. We plan to select more Korean brands for import and introduce new items to the Chinese consumers.


Company Name Shanghai Kingfoods Condiment Co., Ltd.      
Interviewee Ms. Wangping (General Manager)      
Tel +86-21-6330-1867 (or 6330-1868)      
Fax +86-21-6330-1869      
Website www.kingfoods.com.cn

Park Sung Eun  parkse@agrinet.co.kr

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