Dinejeju Co., Ltd. Knocks on the Door of the Japanese Frozen Processed Pork Market with Products Using the Latest Frozen Technique: CAS
Meat exports can cease when incidents of animal diseases such as foot-and-mouth disease and swine flu occur. But it is possible to have stable exports of heat-treated processed pork because the products are unaffected by animal diseases. Korea, and especially such regions as Jeju-do that are clear of foot-and-mouth diseases, is actively preparing to export heat treated processed pork to the global meat market. The export company Dinejeju Co., Ltd. has developed the pork using Jeju black pig pork famous nationwide for its top quality. The company is planning to export its products to Japan based on the CAS (Cells Alive System) method.
The main product of Dinejeju Co., Ltd. is “Jeju Black Pig Pork Cutlet.” According to customer taste and size preferences, it comes in a wide variety of products such as mini-sized or with the addition of cheese, garlic, etc. The main ingredient is the tenderloin of Jeju black pig. Designed as a convenience food (“ready-to-eat”), Jeju black pig pork cutlets can be served after just three minutes of warming in a microwave. This makes Dinejeju’s products a simple food which can be enjoyed by busy office workers and as a nutritional snack for children.
The unique feature of Dinejeju Co., Ltd. is its state of the art freezing technique - CAS. Standing for “quick freeze system,” it has only been introduced in advanced countries such as the United States, Japan, and nations in Europe. The biggest advantage of the system is that the taste and scent of food can be kept intact. Dinejeju Co., Ltd. was the first company to introduce the CAS system in Korea in 2009.
The production process of Jeju black pig pork cutlet has several stages. The main ingredient - pork tenderloin - first goes through two treatments: semifinished-processing and oil-heat processing. Second, the processed pork is quick-frozen to (-55℃) for one hour and freeze-distributed using the CAS system. Frozen Jeju black pig pork cutlets can be stored for a long time, so despite heating the product in a microwave or electric oven, consumers can experience the crispy taste and aromatic smell of freshly fried pork cutlet. Also, the usual half-processed frozen pork cutlets need to be fried before eating, thus creating a problem with reusing the remaining oil. Dinejeju Co., Ltd.’s pork product, on the other hand, can be cooked without adding any oil at all.
Mr. Yoon Jae-hak, CEO of the company explains that “it is easy for the common frozen pork cutlets to lose the crispy taste and get tough, but our pork cutlets, thanks to the CAS, can retain the natural taste of a pork cutlet. Moreover, the company does not use any artificial additives and, instead of cooking oil, uses canola oil that is rich in omega-3.”
The heat treatment processed pork of Dinejeju Co., Ltd. will get a HACCP certification from the Ministry of Health, Labour and Welfare (MHLW) of Japan in the latter half of this year. After obtaining Japanese HACCP, the company is going to knock on the door of the Japanese pork cutlet market. Buyers from Hong Kong and Mongolia are also interested in Dinejeju’s product and the company is currently negotiating export deals with them.
Inquiries Dinejeju Co., Ltd. Tel +82-64-724-4661 Fax +82-64-724-4622 Website www.dinejeju.com
Park Sung Eun firstname.lastname@example.org
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