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2011 World Ginseng Expo Geumsan

Korean Ginseng will be at the Center of an International Event Held at Geumsan Center for Ginseng Distribution for 32 Days from September 2nd

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The “2011 World Ginseng Expo Geumsan,” a huge international ginseng event, will be held in Geumsan in Chuncheongnam-do for 32 days from September 2 to October 3.
This is the second ginseng expo after it was first held in 2006. This time, the event will take place under the theme of “Ginseng, the Root of Life: the Harmony of Ginseng, Nature, and Life Sciences.”
Geumsan in Chuncheongnam-do is the place where Goryeo (Korean) ginseng originated. More than 70 percent of the total amount of ginseng that is distributed nationwide is traded here, which makes this county the center of ginseng distribution. Attended by some 1.9 million visitors, the first international ginseng expo brought the county USD$22 million worth of export contracts and KRW300 billion worth of direct transactions. These stellar accomplishments helped Geumsan establish its name as “Ginseng City.”

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A Variety of Programs such as the International Ginseng Trade Exhibition and Symposium
The world ginseng expo is expected to reap many good results this year as well. The organizers hope to attract 2.29 million visitors and induce KRW660 billion worth of production and KRW360 billion worth of added value by: touting the scientifically proven efficacies of ginseng, emphasizing the excellent quality of the product, and showing the great potential for commercialization of ginseng in life sciences.
Six exhibition pavilions will be arranged by themes such as Life & Energy, Goryeo Ginseng, 4-D, and Bio Industry Exchange. In the 4-D Pavilion, visitors can see a 10-minute video that explains the mysteries of ginseng using four-dimensional and stereophonic sound effects. The Life & Energy Pavilion will offer its visitors a chance to experience ginseng therapy and aesthetics, as well as to sample ginseng foods. It is designed to demonstrate the great potential of ginseng as a bio-product. The Bio Industry Exchange Pavilion will be furnished with new ginseng products made by 78 companies at home and abroad. With the aim of pioneering the overseas markets, the international ginseng trade exhibition will be held from September 19 to 23. The overseas buyers who attend it will be invited to participate in trade meeting sessions.
In addition, the International Ginseng Symposium will take place from September 21 to 23. Some 800 people including experts, entrepreneurs, and researchers from Korea and other countries will attend an academic conference and a policy forum organized during the symposium.

Park Sung Eun  parkse@agrinet.co.kr

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