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Wild Sea Mustard, the Best Gift for Both Mother and Baby

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Wild Sea Mustard,
the Best Gift for Both Mother and Baby

Simple yet Scrumptious Taste and Soft Texture
Soup Gets Milkier with Longer Boiling
Perfect Food for Postnatal Care

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In Korea, mothers who have just delivered a baby are advised to eat miyeokguk (sea mustard soup). This is because sea mustard contains iodine that is believed to thin the blood, help contract the dilated uterus after delivery, and make breast milk flow well. In addition, the seaweed is rich in calcium that is important for strengthening weakened bones and in dietary fiber that prevents constipation - a common irregularity for new mothers.
The entrenched Korean tradition to eat miyeokguk on birthdays has much to do with this scientific wisdom and emotional consolation. For Koreans birthdays are not so much the day to receive congratulations, as to remember and sympathize with the mothers who went through so many pains during delivery. So Koreans eat the meaningful soup and thank their mothers.

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Wild Sea Mustard Picked by Haenyeo
The Haemalgeun Beonyoung Marine Products company takes the lead in promoting the unique Korean postnatal food culture and exporting Korean sea mustard as a healthy food to all mothers around the world, irrespective of their home countries.
Haemalgeun offers prestigious sea mustard that is picked by haenyeo (female divers who pick deep sea aquatic life). The principle sea mustard-producing areas are clean waters near the east coast around Yeongdeok and Ulsan. The female divers first do gatdakki- the wiping of rocks under the sea for sea mustard to grow well - and later pick the seaweed stalks one by one and dry them in the sun and sea breeze.


Although the sea mustard gathered in wild seas is pricier than the farmed version, it is much tastier and softer in texture and produces a whiter and richer soup. That’s why consumers prefer the wild seaweed to the farmed one. Furthermore, the wild sea mustard contains more essential nutrients for mothers (such as calcium, zinc, and alginic acid) than the seaweed of watery farms. In other words, the wild sea mustard outpaces the farmed one in terms of nutritional value. The Haemalgeun seaweed has already won a reputation for reliable quality and the marine product company has recently started efforts to secure the image of its products safety and credibility. To increase its credibility in the international market, in 2002 it obtained HACCP (Hazard Analysis and Critical Control Product) certification and ISO 9001. In line with this effort, it has also diversified the product line: the small 30g, 100g, and 150g packages keep up with the nuclear family trend. Thanks to these endeavors, the company succeeded in entering the Japanese seaweed market in 2005 and is now starting to expand its export markets to the United States and Mongolia.

Kim Boun-soon, CEO of Haemalgeun Beonyoung Marine Products, explains that “in particular, sea mustard is a must-have food for mothers after delivery as the product is rich in calcium, iodine, and iron. Haemalgeun will not stop its efforts to promote the excellence of wild sea mustard and convince mothers in other countries that they need Korea’s superb seaweed.”

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Sea Mustard Basket out of Gratitude
The CEO of the company was designated as a new seafood intellectual by the Ministry of Food, Agriculture, Forestry, and Fisheries (MIFAFF) in 2010. Her baskets of sea mustard look like floral arrangements and are trending these days. Wrapped in Korean traditional paper and ribbons, the seaweed baskets are designed to be used as presents on special days like a birthday, childbirth, or a store-opening day. This is an example of a brilliant idea in which ordinary sea mustard has been reborn as a value-added gift item.
The beautifully adorned baskets are sold online at www.bunyoung.co.kr. They sell particularly well for first birthday parties and weddings. Koreans residing abroad often feel nostalgia for their home country and are showing a favorable response to the present baskets.

Inquiries  Kim Boun-Soon    Tel  +82-2-70-7717-9952    Fax  +82-2-31-774-9953    Website  www.bunyoung.co.kr

Park Sung Eun  parkse@agrinet.co.kr

<저작권자 © AgraFood, 무단 전재 및 재배포 금지>

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