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The Noble Fruit “Gokseong Melon”

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Sweet Smell·High Sugar Content, Organic Cultivation
“The Best Quality Melon” According to Overseas Buyers

Melon, with its high sugar content and sweet smell, is loved the whole world over. Many consumers call it “the luxury fruit” or “the noble fruit” because they are convinced that melon is a high-priced fruit.
Many countries around the world export melons. The United States, Japan, Mexico, Brazil, and New Zealand are just some of the examples. Korea also exports melons to some countries - mainly to Japan, Taiwan, Russia, and the Southeast Asian region. Overseas buyers greatly appreciate the Korean melon, saying that in both taste and quality it compares favorably to the Japanese melon, which is regarded as the world’s best.
Korea only started its efforts to export melons in earnest a few years ago. Gokseng, Naju, and Buyeo (the main melon producing areas) have been actively exploring overseas markets and the Korean product is now recognized globally. Among the Korean products, the “Gokseng Melon” is emerging as the leader of Korean melons due to its unique, strong and sweet smell, and high sugar content of over 15°Brix. What’s more, the producers of Gokseng melon have been striving to improve the quality control by adopting hygienic facilities and eco-friendly cultivation.

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High Recognition for Brand’s Originality and Mascot Marketing

The main types of Gokseong melon are the “muskmelon” and “house melon.” Muskmelon has a much higher price than other melons because the seeds are precious and the producing areas are quite few. For these reasons, the Gokseong melon is regarded in the global market as a premium melon.
A strong, sweet smell and high sugar content are the unique characteristics of the Gokseong melon. Generally, melon is very sensitive to climatic influences: the greater the temperature difference and amount of sunshine it receives, the stronger the smell is and the higher the sugar content of the fruit will be. With the temperature ranges of over 13℃ and abundant sunshine, Gokseong is a perfect place for producing high-quality melons.
In addition, the originality and mascot of the Gokseong Melon brand are helpful in promoting the product around world. The “Melon Village by Train” brand and its mascot “Loni” allow overseas consumers to feel familiar with the Korean melon.
According to Lee Seon-jae, the president of Gokseong Melon CO., LTD. “among the Korean melons for export, only the Gokseong melon approaches foreign consumers through a brand image and a mascot. The package of the product uses the Korean script and clearly indicates that it was produced in Korea.”
Obtaining Various Certifications and Conducting Regular Education Sessions for Producers
To increase consumer confidence, the Gokseong melon has obtained various certifications such as GAP (Good Agricultural Practice) and GI (Geographical Identification). Regular education programs also exist for commercial farms on the ways to upgrade quality, fruit growing know-how, sanitary control, and other issues. In order that the product becomes safer and healthier, Gokseong Melon CO., LTD. actively encourages farmers to utilize green farming techniques by minimizing the use of pesticides.

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A Variety of Melon Processed Foods
Apart from producing fresh melons, Gokseong Melon Co., LTD. is developing various processed foods containing melon extract. The main items include melon candies, jellies, cookies, and melon lactic acid bacteria.
Melon candies contain a large amount of melon extract and are rich in vitamin C and calcium. So, compared to other candies, they are especially good as a nutritious snack for children.
Melon lactic acid bacteria, which combines melon extract with the lactic enzyme, is a healthy and functional food targeting the consumers who have troubles with digestion.

Inquiries  Gokseong Melon CO., LTD.   Tel  +82-61-363-7602~3   Fax  +82-61-363-7607   Website  www.gsmelon.com

Park Sung Eun  parkse@agrinet.co.kr

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