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Stay Cool with Cold, Korean Watermelon

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Stay Cool with Cold, Korean Watermelon 

Sweetness is the Biggest Charm

The watermelon is undoubtedly one of the major summer fruits that can cool down the scorching heat. The big round fruit originally came from the savanna and desert regions in Africa. But it has now become a globally-enjoyed fruit that is produced worldwide not only in Africa but also in Europe, Asia, and America.


By 2007 the total worldwide output of watermelons had reached roughly 94 million tons. Chief producing countries include China, Turkey, Brazil, Egypt, and Korea. The summer fruit, according to the country, comes in slightly different shapes and colors. The Korean watermelon boasts a superb shape - it is ideally round or oval. And in terms of sweetness, the Korean watermelon is sweeter (12-14。Brix) than the Chinese (10。Brix) and Egyptian (6-7。Brix) ones.

Most Exports Take Place between May and August
Korean watermelons are usually picked between late May when the summer starts and early August. However, the harvest is possible all year round thanks to horticultural facilities. The black-striped fruit is exported most briskly between early May and early June, and between mid July and early August. It is sold in Japan, Taiwan, Hong Kong, Russia, Guam, and some Southeast Asian countries. Japan is the largest importer dominating a whopping 80 percent or more of the exports of Korean watermelon.

Korean watermelon comes in 20 varieties. The two main exported varieties are: “Sambok,” which is so sweet that it received the nickname “honey watermelon,” and “Bok Watermelon” characterized by a relatively thin rind and a sweetish taste.

Chief watermelon-producing areas in Korea include Hwaseong and Paju in Gyeonggi-do, Buyeo and Nonsan in Chungcheongnam-do, Haman and Uiryeong in Gyeongsangnam-do, Gochang in Jeollabuk-do, and Naju in Jeollanam-do. These areas offer an agreeable environment for the fruit to grow well due to the big temperature difference between day and night and abundant sunshine.

Among these areas, Buyeo in Chungcheongnam-do is famous as a primary watermelon-exporting land. The first exports of Buyeo watermelon started from the mid-2000s. It is exported to Japan under the brand “Goodtrae” and around 150 tons of the branded watermelon are expected to be exported to Japan (Hokkaido in particular) this year.

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Buyeo “Goodtrae” Watermelon
Excellent in Sweetness and Size

The primary reason for the continuous exports of Buyeo Goodtrae watermelons to Japan is that the products are customized in quality according to the needs and interests of Japanese buyers. With the introduction of “non-destructive” sorting machines, it is possible to perform thorough sorting without having to split the fruit to check its sweetness and quality.

Another advantage for the buyers is that they can secure the needed quantity of watermelons of the most desired size (5kg) and supply them in time. From next year, a growing number of watermelon facilities will be equipped with LED lights in order to cope with the lack of sunshine caused by worsening weather conditions and to secure regular-sized fruit throughout the year.


Buyeo Goodtrae Watermelon
Inquiries  Buyeo-gun Office   
Tel  +82-41-830-2363          Website  www.buyeo.go.kr

Haman Color Watermelon
Inquiries  Haman Agricultural Technology Service Center
Tel  +82-55-580-3433   Website  http://rda.haman.go.kr

Park Sung Eun  parkse@agrinet.co.kr

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