“We Always Think about the Health of Our Customers”
RNL Sammi, a Beverage Company
with a 50-year-old Tradition
Popularity of Fruit Drinks with Natural Fruit Taste
Established in 1960, the beverage company RNL Sammi (CEO: Ra Ceong-chan) was the first in Korea to launch tomato juice. Over fifty years, it has accumulated a lot of knowhow related to the production of canned beverages. Based on this experience and thorough quality control, the company has developed various kinds of fruit juices.
RNL Sammi is supplying its products to well-known Korean beverage companies under OEM (Original Equipment Manufacturing) contracts. It is also exporting USD$15 million worth of its products annually to sixteen countries including Russia, Singapore, the United States, and countries in the Middle East, Central America, South America, and Africa.
Accumulated Technological Knowhow Gives Birth to Fruit Juice Beverages
The fruit juice beverages produced by RNL Sammi are enjoying huge popularity in some Middle Eastern countries, like Iran and Dubai, as well as in Russia. This is because the products have a high concentration of fruit juice and a strong sweet taste.
The main products of RNL Sammi include: “Tomato Juice” that preserves the abundant nutrition and freshness of the fruit. “Aloe Juice” whose main ingredient, aloe, is known as a “magical medicinal herb” and is good for skin care and preventing stomach diseases. “Jeju Tangerine Ssaek” that is made of tangerines harvested after mid-December, when the fruit is the sweetest, and contains tangerine pulp. “Pineapple Juice” that is characterized by the tart and sweet taste of pineapple. Peach Juice that retains the original softness of peach flesh. “Coco-Po” that harmoniously combines the tastes of fresh white grapes and chewy coconut jelly. And “Apple Juice” that allows the savoring of sweet and sour at the same time.
Biotechnology Makes Advance into the Functional Beverage Market Possible
RNL Sammi was able to make inroads into the functional beverage market after it was incorporated into RNL Bio last year. The latter is a company possessing world-class technologies in the adult stem cell field.
A unique product named “Song Dang Chun” (meaning “sending out sugar”) is a healthy drink that mixed chicory extract, a chief ingredient, with a variety of other wholesome extracts: acanthopanax, inonotus obliquus (Chaga mushroom), Chinese matrimony vine, and Artemisia capillaris. With many healthy ingredients in it, the beverage is believed to be effective in reducing cholesterol levels, preventing blood-sugar levels from increasing after meals, and helping to smooth defecation. “Stemcell Booster” is a drink with the ambitious goal of increasing immunity, activating cells, and strengthening the functions of the liver. The beverage contains many healthy extracts that can help relieve fatigue and is good for tired workers and test-takers who need to improve their concentration.
Another product, “E-Power 9,” is an energy drink differentiated from competing products by the healthy main ingredient called Noni. The drink contains guarana that is a source of natural vegetable caffeine and energy-restoring elements like taurine, citric acid, L-carnitine, and vitamin B6. It can also supplement ionic elements like sodium, magnesium, calcium, and potassium, all of which the body usually lacks during and after physical exertion.
Flooded by Favorable Responses from Overseas Buyers
Recently, RNL Sammi has adopted an aggressive marketing strategy and has been participating in many exhibitions abroad in order to carve out its share of the global market. Last May, the company participated in “HOFEX 2011,” a food exhibition held in Hong Kong, and “SIAL China” which opened in Shanghai, China. Both offered the company a great opportunity to grab the attention of European as well as Asian buyers. RNL Sammi received so much attention that some buyers had to wait for their turn to meet the company representatives. Overall, RNL Sammi obtained USD$20 million worth of potential export contracts. The success gave the company confidence to plan expansion to markets in 30 countries and set the goal of USD$25 million worth of exports.
With its unrivaled fruit-processing techniques, thorough quality control, unflagging R&D efforts, and active marketing strategies, RNL Sammi is winning the hearts of both domestic and overseas consumers. The company practices the management philosophy of “caring about not only the appetites, but also the health of customers.” It has now evolved into a comprehensive food company and many are anticipating its future progress.
Inquiries RNL SAMMI CO., LTD. Tel +82-54-971-0851 Fax +82-54-971-4710 Website http://en.rnlsammi.com
Park Sung Eun email@example.com
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