Management Philosophy of Seo Jung-ok, Culinary Expert-cum-CEO
A Variety of Ready Made Foods
Developing Powdered Foods
Commercialized processed foods are usually less tasty than freshly homemade ones and many people are concerned about various chemical additives in the former. This concern has roused the global food industry to jump on the well-being bandwagon to win the trust of ever-more health conscious consumers. Worldwide, great efforts are being made for the sake of food safety and maintaining the original tastes of food. The desire is for the dishes to taste like they were homemade.
Keeping abreast of this trend, Seojung Cooking, a Korean food company that produces Korean sauces and home meal replacements (HMR), has taken on the “homemade yet easy-to-cook” food business policy. Rather than selling more of its food products, the company has made “making homemade foods that feel like mother’s cooking” its first priority.
Acquisition of License from an English Food Institution
The CEO of Seojung is a culinary expert who sticks to the homemade way. She acquired her “Food Studies License,” conferred by Harrow on the Hill College, an English food institution. She then built up a lot of experience working in a hotel restaurant, a cooking school, and even running her own cooking academy. With this rich experience under her belt, she founded her own company, Seojung Cooking.
As a food expert in the CEO’s position, she never neglects developing new products. She has introduced hundreds of sauces and dozens of instant food products. The intrepid company also produces traditional Korean beverages such as sujeonggwa (cinnamon punch with dried persimmons) and sikhye (rice punch).
Among the Korean sauces the company produces, the maeuntang sauce (for spicy fish soup) can be used as a basic condiment for any Korean dish because it contains all the ingredients that are needed to make Korean dishes.
Seojung’s other main products are easy-to-cook, ready-made foods. They have also launched samgyetang (ginseng chicken soup), gamjatang (potato-pork stew), kimchi stew, seaweed soup, doenjangguk (soybean paste soup), sagolgomtang (beef soup cooked with brisket, shank, and intestines), and galbijjim (braised beef ribs). All of these are dishes that Koreans make at home and enjoy with their families.
Recently, the company has developed a soup, meatballs, a vegetable soup, and steak; all with chicken breast as the main ingredient. To make the chicken breast soup, chicken breast and various veggies are mixed and shaped into small balls, and five diced veggies including tomato are put into chicken stock. The meatballs and steak are also made into a wholesome food with chicken breast and abundant veggies. All the items are attracting a lot of interest from consumers who look for healthy foods.
Low-Temperature is the Key to Maintaining Flavor and Texture
Ms. Seo pointed out that the biggest problem with most ready-to-eat pouch foods is that the taste deteriorates with time. She explained that this is because the food is sterilized at a high temperature and high pressure so that it can be stored and distributed for a long time.
She continued, “our company has adopted the method of low-temperature sterilization and distribution in order to prolong the storage period while keeping the original quality intact.”
Seojung’s products have received much recognition and are supplied to Tesco (Homeplus), Hyundai Department Store, Shinsegae Department Store, organic food stores, food ingredient distributors, and franchised restaurants.
As the interest in Korean cuisine is growing thanks to “Hallyu” (the Korean Wave - the popularity of Korean movies, dramas, pop music, and other cultural exports), Seojung has been spurred to develop new products that foreign consumers can cook easily.
The company has succeeded in making powdered products out of popular Korean sauces like bulgogi (Korean barbecue) sauce, kimchi stew sauce, and kimchi sauce.
The powdered sauces are packed in individual stick packaging. Using them, anyone can make and enjoy real Korean food.
Inquiries Seojung Cooking Tel +82-31-638-1651 E-mail firstname.lastname@example.org
Park Sung Eun email@example.com
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