Mainly Exported to Japan Now Goes to Australia
People who encounter the Korean paprika pepper consider it to meet international standards, even though the history of this vegetable in Korea is quite short. Last year exports totaled USD$58m and, in the first half of this year, reached USD$34m, which is a 15 percent increase compared to the same period of last year.
Japan is the main export market of Korean paprikas at present. Of the entire exported quantity, 64 percent went to Japan in 2010. In 2008 it was even higher, amounting to 75.6 percent of exported paprikas.
The reason for such popularity is not only the geographical proximity of Korea to Japan but also the excellent quality of the product and good cultivation skills of Korean farmers.
Industry experts expect a diversification of the export markets for Korean paprikas, and test exports have been conducted in the first half of this year to Australia and Canada. In fact, several times early this year test exports to Australia were successfully carried out. This means a lot since the Australian government is very strict when importing fresh agri-products. In Canada, test exports took place simultaneously with promotion events and attracted a lot of attention from the public. To provide Canadian consumers with the paprikas they liked, the aT (Korea Agro-Fisheries Trade Corporation) researched their preferences, distribution conditions, and developed a long-distance shipping system.
Paprika Export Organization, Gayawon
Set the high-quality organic production system with natural enemy farming techniques
Korean paprikas are produced by organizations of farmers, such as farm corporations, that control the cultivation and sorting, work on enlarging the amount of production, provide after-harvesting management, and cooperate to enter the foreign markets.
Gaya Floriculture Farm Corporation (Gayawon) is located in Haman, Gyeongsangnam-do. Comprising 21 paprika farms in Haman on a total production area of 20ha, it exports all the paprikas they produce to Japan. The export amount this year is expected to be 2500 tons.
Gayawon produces the paprikas that match the Japanese customers’ preference: 60 percent of the produce is red paprikas, 35 percent - yellow paprikas, and 5 percent - orange. Each vegetable weighs 150~180g. To ensure year-round cultivation, the farms are divided into two groups, each of which sows twice a year, making a total of four harvests per year.
According to Cho Mun-guen, a director of Gayawon, “until several years ago, Gayawon produced 25 percent of all paprikas in the domestic market, but now we export all the paprikas to Japan. We produce medium-and small-size paprikas according to the preferences of Japanese customers.”
This year, Gayawon is working on a new type of cultivation technology: “natural enemy farming techniques.” Since the farms have produced paprika in green houses for a long time, some harmful insects have developed tolerance to agricultural pesticides. Now, using natural enemy farming techniques, the farmers will not have to worry about residual insecticides, and the food safety will be ensured naturally.
Gayawon won second prize in the contest “Korean World-Class Agricultural Technology Awards” for the floriculture complex with the best facilities. The administration of Gyeongsangnam-do also selected it “the best exporting agriproduct organization.” Gayawon has acquired the GAP for each stage of production - from cultivation to distribution.
Inquiries GAYAWON Tel +82-55-583-1337 Fax +82-55-583-1339
Park Sung Eun email@example.com
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