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Succulent Brand ‘Sunplus’ Captivating the World

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Eco-Friendly and Customized Cultivating Technology

Sunplus is a premium fruit co-brand bringing together three kinds of fruits - apple, pear, and mandarin orange - in a bid to produce world-class fruits cultivated in Korea.

The brand name has been registered in the United States, the European Union, Japan, Taiwan, and China as a non-plagiarizable trademark. In the pursuit of going global, it is imperative that Korean fruits sold under the celestial brand name need to be produced by eco-friendly and cutting-edge technology. Symbolically, the Sunplus fruits are of highest-quality with the sun, the lord of all creation, and the efforts fruit-growers make combined. For that reason, Korean fruits under the brand name Sunplus have been recognized as primus inter pares.

The brand aiming to become No.1 belongs to the Korea Fruit Agricultural Co. Federation. Founded in 2001, the federation is composed of six Nonghyups (cooperative agricultural federations) for apple, five Nonghyups for pear, and one Nonghyup for mandarin orange. The dozen Nonghyups, which are at the center of producing fruits in Korea, have membership of the federation, which is pushing ahead with businesses to develop Korea’s pomiculture industry and secure the competitiveness of fruit-growers. It is engaged in all the processes from enhancing distribution through promoting Sunplus, operating a central fruit tree seedlings center, and cultivating superior seedlings to producing high-quality fruits and distributing.  

Park Cheol-sun, Chief of the fruit federation, said: “Sunplus is the very brand that can represent all Korean fruits. We have set ourselves the goal of making the tastiest brand with the highest-quality one of the world-prominent fruit brands.”

The Sunplus succulents are produced using high-end equipment that is provided by the ecological technology support team of the federation. The tech support team has the key task of helping build up the production infrastructure with the international competitiveness to mass-produce high-quality fruits at a low cost with a high efficiency. All the technical instructions and farming methods the team offers are brought to bear on this task. The team renders on-the-spot technical instructions to member fruit-growers in the field - which is, the farmers say in agreement, an ‘innovation in fruit growing.’ 

Mesmerized by the Taste of Sunplus Fruits
The quality of Sunplus fruits is rated high by consumers. At the auction of the public wholesale market, the fruits recorded the highest prices selling at upscale department stores like Shinsegae and Hyundai. Patrons of the department stores applaud that Sunplus is the epitome of among fruit brands; amongst discerning consumers Sunplus is now a coveted brand name.

Systematic Production Control from Planting Seedlings to Sorting Fruits

The Sunplus fruits are conspicuous from the very start of the seedlings stage. The fruit seedlings center managed by the federation guarantees the qualities of the fruit seedlings. It secures disease-free pure breeds, cultivates them, and then provides them to seedling producers. The seedling producers then conduct a verifiable quality test. The center is equipped with several laboratories: a bacterial examining lab, an isolating culturing facility for preserving the disease-free breeds, and a room for multiplying them.

Currently, the center multiplies 37 kinds of the breeds of three fruits like apple, pear, and grape and then disseminates them. In particular, the disease-free seedlings the center produces are multiplied 25% more than ordinary seedlings and can yield 2~5 Brix sweeter fruits. The disease-free seedlings have a strong influence on the number of the fruits they bear and their quality.

The use of one-notch higher technology enables the Sunplus fruits to be stored and sorted out in the latest facilities. The federation’s member-Nonghyups operate large-sized high-tech agricultural processing and distribution centers that are installed with cutting-edge low-temperature facilities and a non-destructive sorting system. With the superlative technology injected, only superb-quality fruits that meet all the required standards can be put on the market for waiting consumers.

Park Sung Eun  parkse@agrinet.co.kr

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