Cheonggyewon Inc., located in Icheon-si in Gyeonggi-do, is ready to export its domestic fresh eggs to the Asian market. The company is a fresh egg distribution company that was established in 2007 by the amalgamating of four farms that had up to thirty years experience of joint investment together. It has a three-story years building with a site of 5,554㎡ and a floor area of 4,246㎡. The company produces 1m fresh eggs a day with 1.21m laying hens. From among the latter, the company distributes six hundred thousand eggs.
Han Man-eung, the president of Cheonggyewon Inc., said: “The key factor in the distribution of the eggs is freshness. So the company has optimized systems of planned production and cooperative shipment geared to efficient, clean, and rapid production.” The competitiveness of the company resides in a combination of production scale, quality and sanitation-certification, and the use of a building distribution center furnished with the most modern facilities. All four farms already have HACCP (Hazard Analysis Critical Control Point) certification.
The fresh eggs produced by the four farms are carried to a distribution center within a cold chain that cleans, selects, checks, and packs them. The company’s GP center (Grade and Packing center) - its fresh eggs distribution center - has already been HACCP certified and is registered for checking and grading livestock products. All the fresh eggs produced by the company are certificated environment-friendly and non-antibiotic. The fresh eggs are clean-dried automatically, sterilized with UV (ultraviolet), treated with oil coating, selected, and packed by an automatic robot packing system.
Sixty thousand fresh eggs are selected and packed every hour. An automatic checking machine selects abnormal or bloody eggs, rotten egg, and eggs with broken yolks using infrared rays.
The fresh eggs the company produces are distributed to the food service industry such as Ourhome, Shinsegaefood, and Foodmerce and egg distribution companies such as Pulmuone, Hanaro-club and E-mart, and to food processors. The sales of the company are: to the OEM (Original Equipment Manufacturer) at 39%, next distribution to the food service industry at 28% and lastly distribution for the self-brand ‘Fresh morning’ at 21%.
The brand of fresh eggs for export is called ‘Cheonggyewon’ after the name of the company. The company exported ‘Cheonggyewon’ to the tune of USD$ 210,000 to Hong Kong last year, and this year the company plans to export fresh eggs largely to Singapore after gaining certification because quarantine officers from Singapore needed to visit the company to carry out sanitary tests to the eggs and farms. As Singapore has an egg market to the scale of USD$ 100m yearly, goal of the company is that Cheonggyewon fresh eggs account for 10 percent (about USD$10m) of the egg market in Singapore this year.
Hong Kong and Singapore imported fresh eggs produced in Korea for secure safety reasons after the melamine accident in China. And the company, which met its export target of USD$ 200,000 up to April, expects to export fresh eggs worth USD$ 700,000 this year.
Mr. Han said confidently: “It’s possible that USD$ 10m worth of Cheonggyewon fresh eggs can be exported to Singapore through strengthening marketing to local higher-income group. And the company plans to export fresh eggs to Japan where it’s estimated that three hundred eggs per head of population are consumed every year.”
Inquiries Han Man-eung
Park Sung Eun firstname.lastname@example.org
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