Good View Fruits Co., Ltd commenced business in 1982 as a retail fruit store with only four outlets. In early 90’s the company changed it’s business strategy to become a wholesaler and distributor. because of good products and quality services. Today the company is one of the largest fresh fruits distributors in Hong Kong and major customers include airline catering, food services, institutions, 5 stars hotels and bakery.
The company aims at optimizing customer, supplier and employee satisfaction. And the company operates in accordance with the highest international standards in all relationships with customers, suppliers, environment and the community.
Agrafood : Could you briefly introduce your company and yourself?
KT Chiu : The Good View Fruits Co., Ltd and its group of companies have been in the wholesale business distributing fresh fruits, vegetables, and seafoods in Hong Kong, Macau, and to mainland China for more than twenty-eight years.
Agrafood : What made you decided to import Korean agriproducts?
KT Chiu : Korean agriproducts are better and consistent in terms of quality and supply. They are safe and well accepted by customers; and the product prices are better than other supplies from countries like Australia, New Zealand, Japan, and the United States.
Agrafood : Could you describe briefly the work of your company?
KT Chiu : The company has mainly exported strawberry, persimmons, and pears. In 2009 it exported 300 tons of strawberries, 25 containers of persimmons, and two containers of Singo pear. The main consumers of the imported Korean agriproducts are local big supermarkets, hotels and airline caterers.
Agrafood : What kind of response have local consumers shown to the imported Korean agriproducts?
KT Chiu : Consumers said Korean fruits are of good quality and taste and they are reasonable priced. At first Korean agriproducts such as strawberry and persimmon were imported for Koreans by Korean buyers and distributed to the local Korean market. However, importers have been broadening their boundaries from local Korean society to all around Hong Kong.
Agrafood : Do you have any problems or complaints regarding importing Korean agriproducts?
KT Chiu : We encounter competition and price pressure as there are quite a number of distributors to supply the same Korean products to the same market. There are also quality issues especially when it is close to the end of the season for perishable products and we encounter rejects by customers from time to time.
Agrafood : Is anything to be improved in importing Korean agriproducts?
KT Chiu : Attention must be given to maintain the quality of produce, to cold chain management, and to stable supplies. Also, closer coordination among farmers, packing houses, and exporters are very important to avoid internal competition and a price war against each other. What is needed is to limit the number of distributors. In addition, strong support from your central and provincial governments responsible for exporting the products is required especially when marketing new products.
Agrafood : What future plans do you have regarding the import of Korean agriproducts?
KT Chiu : As we consider Korean agriproducts have a good potential for further market expansion both in terms of volume and product range we plan to put more resources into promotion in the coming years.
Park Sung Eun email@example.com
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