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“Trying to Export Korean Agriproduct as much as we can”

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Agrafood : Could you introduce your company and yourself?

Mr. Toshihiti Hirai : AIC Corporation is a trading company specializing in product development and import established in 1979 in Japan. My name is Toshihiti Hirai and I’m a deputy general manager of the Food Supervisory Division.

We continuously provide high quality products at low prices by forming partnerships with the world’s blue-chip companies pronouncing the same goal and also by connecting the world’s producing areas directly to stores. The company procures and develops a large variety of products that the AEON group deals with mainly in the three departments of clothing, foods, and household utensils.

Agrafood : Could you explain about the work of the company?

Mr. Toshihiti Hirai : It’s essential that we organize a global network to import the world’s excellent products. The product development of the AIC Corporation had traditionally concentrated on Asian districts, but we entered into the stage of forming a system to adopt products information such as planning, materials, and designs, from a global viewpoint.

Agrafood : Would you tell us specifically about Korean agri- and food products?

Mr. Toshihiti Hirai : The trading targets of this department are farm products, marine products, stock farm products, and whole foods such as all kinds of frozen foods, canned foods, confectionary, and liquors. The volume of trade reaches 25 percent of the total. For perishable foods, our buyers supply products carefully selected in farmlands directly to consumers.

The company imports tuna, soft drinks, grocery products, and kimchi under its group private brand from Korea. The main target customers are Koreans living in Japan and local people too. Basically women aged 30-40 are our main customers. Our reputation with these customers is quite good and this is helped by the fact that kimchi is already famous especially in Japan.

To reiterate our main goal: we will try to expand the import volume of Korean agri- and food products as much as we can.


Inquiries Toshihiti Hirai  Tel +81-3-5541-2137  Fax +81-3-5541-2142  E-mail hirai@aicinc.co.jp

Park Sung Eun  parkse@agrinet.co.kr

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