The Cheongsong Apple Development Association (CADA), located at Cheongsong in Gyeongsangbuk-do - a famous apple producing area in Korea - has recently come into the spotlight on the domestic and export markets with its excellent apples.
The Cheongsong Apple Development Association (CADA) is an association of 1800 farms amounting to 86% of the total number of apple farms in Cheongsong. It was recently established in August 2009 by ninety-five apple farming associations and produces fifty thousand tons of apples on 2300ha land.
Hyun Si-hak, president of CADA, said: “The association was established because we realized that we should work together to increase our competitive power. It’s only common sense that we cooperate so that we can have more impact in negotiations for the benefit of our members.” The association plans to present price guideline for this year’s harvesting season.
The association’s products are distributed under the brand name ‘Cheongsong Hi Clean Apples,’ one of the most expensive apples in Korea. The competitive power of the apples comes from their superlative taste. Cheongsong is the best place to cultivate apples because it is located two hundred and fifty meters above sea level where the difference between the highest and lowest temperature is 13℃. So the apples grown in this environment are harder and can be eaten even with the peel on. Furthermore, they can be stored until June of the year after harvesting, unlike other apples that turn black inside if they are stored for a long time. And Cheongsong apples have more vitamins and potassium to protect against the effects of the cold and adult diseases such as high blood pressure.
The CADA won public confidence through getting registered as the 34th Geographical Indication (GI) and by obtaining an organic agriproduct certificate. There are about one thousand organic farms totaling 700ha that are under Integrated Pest Management (IPM). All the apples are examined as part of rigid pest control and during the cultivation period farms are kept under surveillance for the use of agrichemicals.
The apple cultivation area of Cheongsong has been increasing 1~2 percent every year and concomitantly so has the production amount. But this excellent growth needs to be matched by the engendering of increasing demand. With this aim in view the association held a promotion and sales event in October last year. It had an event floating five hundred boxes of apples on Chenggyecheon (the restored stream, which runs 5.8 kilometers through central Seoul), and held tasting events at Bukhan mountain, and in Busan and Ulsan.
The CADA has been actively promoting exports as well. Last year it exported thirty-two tons of apples to Malaysia and because the reputation of the apples with importers there was quite good an increase in export is expected. Looking to expand into markets in Southeast Asia in October 2009, there was a demonstration of Cheongsong apples for buyers from Vietnam, Taiwan, Singapore, and Indonesia
Mr. Hyun said: “Export could be increased if we keep our high quality strategy. We are going to participate in a food fair in the Philippines and also try harder to broaden our market share in Southeast Asia.”
Inquiries Hyun Si-hak Tel +82-54-874-4745 Fax +82-54-874-4050 E-mail email@example.com
Park Sung Eun firstname.lastname@example.org
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